Using the MALI Rabbit as the storytelling character. We’ll treat it as the host of the event.

Event Storytelling Concept : Rabbit Who Found Hempiness

Story idea:

Long ago, a curious rabbit wandered through a peaceful garden and discovered a magical flower that awakened calm,

creativity, and joy. That flower became the spirit of Hempiness.

Tonight, the rabbit opens the door to its sanctuary. Welcome to the House of Hempiness. Where we bloom into ourselves

Campaign title : HEMPINESS SOCIETY

Core idea : Hempiness society (culture & identity) , Full bloom (emotional & feeling)

Tageline : Where we bloom into ourselves

Modern Psychedelic Art Poster & Cultural Luxury

Tone Balance : 60% premium , 30% psychedelic , 10% playful

Colour Direction : Use MALI pallette but redefined.